Karina van Schaardenburg

Mixing methods abroad: A case study


As a UX researcher, sooner or later someone will ask you an unanswerable question, give you a tiny budget, and ask for results in practically no time. I’ll share a few tricks to help you get through it and have fun along the way.

Last summer I got an email from the executive team asking me “What do we know about Turkey? Can you put together a proposal?” After spending a few minutes in front of my computer muttering to myself that there was no way I could answer a question that broad in any kind of time frame, let alone the 8 weeks I was given, I took a deep breath and got to work.

In this talk you’ll learn how to tackle the big questions by combining several research methods. While we’re at it, I’ll also teach you how to avoid riot police during field studies and how to interview people while walking down some of the busiest streets in the world.

About Karina

Karina is an avid student of the human experience after living in 8 countries and spending nearly a decade as a design researcher. While she always likes meeting new people, she’s most excited when she gets to talk to them about their social behaviors (as she did at both Meetup and Twitter) or their relationships to places (as she did at Foursquare, and now Lyft). She’s weathered the explosion of smartphones, gradually shifting her methods from purely desktop to almost purely mobile. As an early member of several research teams, she’s learned how to set up a practice from scratch and how to work with teams who have never worked with a researcher before. When she’s not moderating interviews, she’s probably rock climbing, DJing or gaming.